The Clio Gold winning campaign for Paramount’s A Quiet Place.
For Amazon Prime’s biggest show of 2018, Homecoming, a campaign was developed to tease out the mind-warping story lines of the series. Starting with minimal special shoot assets, the campaign introduced Julia Roberts, and her amazing supporting cast, with spots that teased fans with mystery and suspense. Employing everything from Snapchat Lenes, Facebook Chat Bots, to 3-D renders of the show’s mysterious totems, Homecoming’s presence took fans down a rabbit hole of innovative and intriguing content.
This visually striking and sublime storytelling approach helped the show become one of Amazon’s highest viewed shows to date, and still continues to take fans on a surreal journey through memory, loss, and time.
When Disney/Pixar needed a social solution for Inside Out, they wanted to know how to elevate the story of an 11-year girl, Riley, whose world gets turned upside down when her family moves to a new city. Five characters represented her mind: Joy, Fear, Disgust, Anger, and Sadness— each one vying for control of Riley’s thoughts as she navigates the uneasy feelings of moving from a idyllic small town to a cramped, dirty city.
The key idea for the campaign was that Riley was merely the setting for the movie, and it was the emotions living in her head deserved the spotlight. With this approach, the campaign tapped into to the complexity of her emotions and how they affected Riley’s mood as she traversed through this crisis in her life— a story all of us can relate to.
This strategy led to a successful 360 campaign complete with cross-platform social content, an EPK site, and a Tumblr that featured a UGC fan-art contest, a first for Pixar. Ultimately, the campaign made Inside Out the number one opening for an original movie in history. To top it off, Inside Out won a Gold Communicator Award for excellence in social media as well as an Academy Award™ for animation. Riley couldn't have been more ecstatic.
For Hugh Jackman's last portrayal of Logan, a social campaign had to be made that both matched the rawness of the film and celebrate the end of an amazing era. The campaign leveraged longer form A/V pieces to reach into the psychological and emotional depth of the film. The social story also helped introduce the new face of the franchise, Laura, with content that helped explain her origins, showing this young girl as a worthy heir to the Wolverine franchise.
Re-branding one of the most beloved and influential science documentaries in history was no simple task. Taking the cosmic idea that "we are all star stuff", the vision of a super nova exploding, and then forming into an eye, seemed fitting for the title; reinforcing the idea that every atom in us is born in a star. The design branded the largest show launch in the history of television, launching across the Fox brand (NatGeo, FX, FXX, Fox Sports 1, NatGeo Wild, Fox LIFE, NatGeo Mondo) it was shown in 181 countries on over 220 channels. The show was introduced by President Obama, and was nominated for an Emmy for best title sequence.
For the movie Bumblebee, an old-school, 1980’s style trailer was cut to surprise Transformers fans on April Fool’s Day. The trailer touted a special-edition, VHS of the film that most fans thought was just a simple April Fool’s Day joke. However, this was no joke, as we sent hundreds of actual VHS’s to fans, influencers, and media across the internet.
The activation earned millions of organic impressions for the home video release for Bumblebee, as well as earning media placement on sites like ComicBook.com, Slashfilm, and NerdReport. Hitting fans of the Transformers franchise on their home turf.
Webby honored video for Mission Impossible: Fallout.
Original shoot starring Giovanni Ribisi to recap seasons 1 and 2 of Sneaky Pete.
Written by Stephen King, produced by J.J. Abrams, and starring James Franco, Hulu’s original 11.22.63 is a genre-bending adventure about time travel, love, second chances, and one of the biggest unanswered questions of our time – what would the world have been like if John F. Kennedy had lived?
For a pop culture event of this importance, the vision for the 11.22.63 campaign had to match the epic scope of the story. The social conversation was driven by beautiful art cards that inspired Stephen King devotees and anyone who ever wondered what the world might have been like if history had played out differently. 11.22.63 was given the chance to push the envelope of social media across multiple platforms and capture the imagination of the audience as it asked… ”What would you have done?”
Innovative A/V and Facebook canvas ads were created to help launch J.J. Abram’s Overlord on Blu-Ray and DVD. The content helped the title push sales 50% beyond studio expectations.
Something sinister is lurking behind closed doors, but we can’t tell what it is. Perception is everything. Are people saviors, or are they our worst nightmares? Much like the thrilling story, the social content for 10 Cloverfield Lane featured motion graphics and a series of animated illustrated social cards that convey the same ominous feeling as the film. Each piece captures a moment from the film, letting fans dive deeper into the world of 10 Cloverfield Lane.
Speaking in the voice of legendary musician #CONNER4REAL (yes, in all caps), the Instagram campaign for Universal's mockumentary Popstar, channeles the character's gigantic ego through art cards designed to comment on social media and pop music culture. Social streams included Dope Shit I Buy, Dope Places I Write, Dopest Thoughts, and My Dope Life. The account is pretty much the dopest place on the internet. #CONNER4REAL
Write up coming soon. In the meantime, enjoy some halarious Ted 1 and 2 social contnent.
Saban needed a viral hit to coincide with the theatrical release of the classic tweenage show, Mighty Morphing Power Rangers. To help them reach new audiences, along with loyal-longtime fans, we made a series of cat-tastic internet shorts called Might Morphin' Meower Rangers, which featured adorable cat actors as the Rangers themselves. The series immediately set the internet on fire with it's absurdist humor and adorable cat puns, and has generated over 20 million views. Meower Rangers was even featured on the famous meme Instagram account FuckJerry. Pretty purrfect.
The legendary campaign for Roadside Attractions Whitney documentary. The campaign used innovative content and surprise and delight activation to honor the life of an icon.
Outlander has been a huge hit for Starz, but, after three seasons, fans wanted more out of their social experience. These fans have read the books and watched the previous two seasons countless times. They wanted to relive their favorite moments, feeling the thrill and emotional connection that they felt when they watched the series and read the books. Taking this to heart, the social campaign created pieces that moved beyond simple edits and straight forward gifs. Rethinking every type of social creative in order to amplify the narrative of Outlander, and allow fans to have a real connection with the content that they engaged with online. This fan-first approach allowed the social presence to bring the magic of the show to the the feeds of millions of fans world-wide, generating billions of engagements, and creating one of the most successful social campaigns of 2017.
As a celebration of Stephen King fans and conspiracy theorists of all stripes, 11.22.63 launched an Instagram campaign that encouraged fans to discover the mysteries hidden within the narrative, just like Jake Epping himself. The campaign released an exclusive illustrated poster on Instagram in twelve pieces, with hidden nods to other Stephen King titles hidden within each frame. To encourage fan participation, exclusive content was unlocked on a daily basis by finding codes hidden within the images by using a specific Instagram filter. Fans who found the codes were sent fine-art edition prints of the poster as well as a "yellow card" giving them free access to Hulu for the month.
The importance of scientific understanding has never been more pressing. So the return of one of the best science educators was perfect timing for Netflix. The social campaign for Bill Nye Saves the World used innovative and informative A/V pieces, mixed with healthy doses of inspirational content, to rally humanity to stop being complacent and to start saving the world!
Everyone needs a little love to get them through their day. For the theatrical release of Illumination's pop-music adventure, Sing, a simple and fun micro-site experience was envisioned that allowed users to get their daily dose of positive affirmations from the the movies break-out star, Gunter. The site features over 75 originally scripted and voice acted lines that told users how wonderful and amazing they truly are. Memes, gifs, and illustrated art cards where shared across social platforms to help spread Gunter's upbeat compliments to fans everywhere.
Get the positivity to help you through your day here: www.piggypower.com
For Keanu, Key and Peele's first motion picture, the social campaign had to take the internet's favorite animal, cats, to a whole new level. The social push centered around fun and shareable cat posters, remixing Keanu (the stories kitty star) in famous T.V. and movie posters. These adorable posters were supported on social with an kitty version of the Keanu trailer. These activations built an engaged fan base that caused Keanu to trend on Facebook and Twitter and hit the front page of Reddit multiple times.
To coincide with the social push, cat cafes were planted around the country where fans could go and adopt cats (that were dressed up as cute gangsters), get movie swag, and actually meet Key, Peele, and even their co-star Method Man.
Finally, a photo feature was created that allowed fans to turn their pets into gangstas that they could then share across social platforms. This activation had over a million uses on launch day, and continues to be used to this day by animal lovers everwhere.
Try it on your pet
War is hell... that is unless your profiting off of it. In that case, war is a non-stop party full of drugs, money, and beautiful women. Leveraging motion graphics, gifs, and art cards the social content for War Dogs tells the story of two arms dealers who get government contract to sell arms for the wars in Iraq and Afghanistan.
Managing the Universal Home Entertainment’s ever-growing 1440 division, which specializes in the home entertainment release of sequels, unique campaigns were created that embraced each title’s established community, and engaged them with content that speaks for the fanboy in all of us.
Fun and ridiculous sums up the social campaign for Sponge Bob Square Pants 2. The campaign focused on the love and affection fans have for SpongeBob and his adorable friends. The social push included perfectly looped gifs, a photo bomb web app., cute social cards, and a custom epk that allowed a mouse scroll to control the play of a custom built animation, all while delivering fun EPK content like coloring books and puzzles.
Make music social. This was the anthem for UE Boom's incredibly fun portable speakers that allowed consumers to take their music anywhere. To bring the party online, a Tumblr campaign was created to speak directly to millennials who love irreverence and will share content if it's bold and visually fun. The campaign's backbone was #socialsaurusrex, a partying dinosaur that championed the party monster in all of us.
A wide array of social activations were created for Nintendo's social accounts including a fan generated mosaic of Luigi to kick off for the "Year of Luigi", an E3 Hub that connected fans from around the world with the latest nintendo News, and a photobomb feature where fans could place themselves in their favorite Nintendo universe.
Rock the Kasbah is a character-driven story of an aging rock tour manager stranded in Afghanistan. The film had a distinctive retro, indie look & feel, but that alone wasn’t enough to capture the colorful voice of the characters and the outlandish, exaggerated narrative. Leveraging the middle-eastern setting as a pumped up visual identity was created, perfect for social content and a digital destination.
Self/Less is a mind-bending thriller that dictates that immortality comes at a cost and surfaces the moral and personal questions around what one would be willing to pay. Technical and conceptual in nature, a unique visual language was devloped to simplify complex ideas while still paying homage to the beautiful cinematographic quality of the film.
Specifically, the campaign used motion graphics to not only highlight the dual identities of our singular main character, but also to showcase a stunning technological near future where identity transfer is a reality. The result was a brand voice that captured the story and the mysterious feel.
For Open Road's Chef, a custom Tumblr site was built featuring gif and video content that showed off the film deliscious appeal.
Paying homage to all things odd, The Oddball Festival is a comedian lovers dream show. Working closely with the Oddball organizers, costume content was created to showcase the events incredible lineup. This helped Oddball to sellout all of their shows throughout the tour, and amplify discussion online around the event.