For the movie Bumblebee, an old-school, 1980’s style trailer was cut to surprise Transformers fans on April Fool’s Day. The trailer touted a special-edition, VHS of the film that most fans thought was just a simple April Fool’s Day joke. However, this was no joke, as we sent hundreds of actual VHS’s to fans, influencers, and media across the internet.
The activation earned millions of organic impressions for the home video release for Bumblebee, as well as earning media placement on sites like ComicBook.com, Slashfilm, and NerdReport. Hitting fans of the Transformers franchise on their home turf.