For 7UP’s global rebrand, “UPliftment” served as the central idea—shaping a refreshed tone and visual identity across every touchpoint. The concept came to life through fluid camera movement, bright CG elements, and warm, sunlit imagery. Paired with the brand’s iconic green and playful, zesty details, the result was a confident, modern system that felt distinctly 7UP while inviting a new generation of consumers into the brand world.
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Role: Senior Brand Strategist
Client: PepsiCo