​To promote Hulu's original series 11.22.63, based on Stephen King's novel, we developed a social media campaign that mirrored the show's exploration of time travel and historical intrigue. Central to this effort was the creation of captivating art cards designed to engage Stephen King enthusiasts and viewers fascinated by alternate history scenarios. These visuals sparked conversations about the series' central question: "What if history had played out differently?" ​

This strategic approach not only heightened anticipation for the series but also fostered dynamic dialogue across multiple platforms, inviting audiences to ponder the impact of altering historical events. 

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Role: Director & Creative Director
Client: Hulu