Written by Stephen King, produced by J.J. Abrams, and starring James Franco, Hulu’s original 11.22.63 is a genre-bending adventure about time travel, love, second chances, and one of the biggest unanswered questions of our time – what would the world have been like if John F. Kennedy had lived?
For a pop culture event of this importance, the vision for the 11.22.63 campaign had to match the epic scope of the story. The social conversation was driven by beautiful art cards that inspired Stephen King devotees and anyone who ever wondered what the world might have been like if history had played out differently. 11.22.63 was given the chance to push the envelope of social media across multiple platforms and capture the imagination of the audience as it asked… ”What would you have done?”
Role: Director & Creative Director
Client: Hulu