The 2021 Streamys needed to strike a cord with a savvy Gen Z audience. Knowing traditional marketing wasn’t going to cut it, we reached out to trend-leading Shorts and TikTok influencers to speak to fans with authenticity, creating everything from ice sculptures, bespoke Streamys skits, and even actual magic(!). On Instagram, we partnered with entertainment focused meme-account, Saint Hoax, to craft launch day memes. Acing as our virtual correspondent, they reacted, in real-time, to the awards show as it unfolded. Of course, no show is complete without sleek packaging, so we made on-trend motion graphics and trailers that put nominated creators at the forefront of the campaign.
All this made the 2021 Streamys the most successful in the show’s history.
Role: Director of Brand Social, YouTube
Client: YouTube