For the home entertainment release of A Quiet Place, the campaign extended the film’s signature tension—silence as survival—into a social-first experience. Creative leaned into quiet, minimalist visuals that disrupted the scroll and mirrored the film’s eerie stillness.

A key activation was the “A Quiet Night Challenge”, created with Slyfox, which invited fans to spend a night in silence and share their experience. The challenge sparked thousands of user-generated posts and amplified word-of-mouth across platforms.

The campaign earned a Gold Clio Entertainment Award for Social Media and helped drive strong sales for the release, proving that stillness—when crafted intentionally—can be just as powerful as sound.

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Role: Social + Creative Director
Client: Paramount Home Ent.