Be Woke.Vote was a nonpartisan voter engagement campaign built to connect with young voters through culture, not slogans. Featuring voices like Michael B. Jordan, Yara Shahidi, Jidenna, and Van Lathan, the campaign combined raw, honest conversations with accessible civic education. It struck a tone that was more real talk than red-white-and-blue—inviting people to think for themselves, not be talked at. The result felt more like a cultural moment than a PSA, reaching over 20M viewers organically, driving 500K+ site visits in the lead-up to the election, and earning coverage from outlets like CNN, The Guardian, and Complex.

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Role:Social & Creative Director
Client:Be Woke Vote