​To promote Bill Nye Saves the World, we launched a bold social media campaign that directly engaged right-wing science skeptics. By sharing content designed to provoke reactions, our team amplified discussions and increased viewership—effectively trolling the trolls. Additionally, we produced innovative audiovisual pieces blending Bill Nye's educational style with contemporary topics, bridging generational gaps and inspiring audiences to engage in scientific discourse.​

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Role: Creative Director & Strategist
Client: Netflix