To surprise fans of the Transformers franchise, we cut an old-school, 1980s-style trailer for Bumblebee and dropped it on April Fool’s Day—teasing a special-edition VHS release. Most assumed it was just a clever joke. It wasn’t. We actually produced and mailed out hundreds of fully functional VHS copies to fans, influencers, and media outlets across the internet.

The activation struck a nostalgic chord, earning millions of organic impressions for the home video release and securing coverage on ComicBook.com, Slashfilm, NerdReport, and more. It resonated deeply with the fanbase, met them right where they lived, and picked up a 2019 Clio Silver along the way.

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Role: Director & Creative Director
Client: Paramount Home Ent.