For the launch of Fargo Season 4, FX developed a social campaign that captured the show’s signature noir weirdness while leaning into its new setting—1950s Kansas City. The creative approach combined handcrafted, special-shoot spots with stylized key art to tease the season’s gangster tone and complex power dynamics. Each asset was carefully composed to reflect the era’s look and feel, drawing out the tension between tradition, territory, and identity.

Across platforms, custom content highlighted key characters, criminal alliances, and moral ambiguity—inviting fans to pick sides through interactive Twitter polls and immersive Instagram Stories. The campaign helped position Fargo as one of FX’s most talked-about shows of the year and earned a Silver Clio Entertainment Award for Key Art and Out-of-Home. It didn’t just promote a season; it built a world you could scroll into.

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Role: Social & Creative Director
Client: FX