​To launch Homecoming, Amazon Prime Video’s psychological thriller starring Julia Roberts, we created a social campaign that mirrored the show’s eerie tone and immersive storytelling. Using AR Snapchat lenses, interactive Facebook chatbots, and cryptic 3D renders, we dropped fans into the Homecoming world—full of paranoia, memory gaps, and subtle control.

The campaign extended into the real world with a surreal Homecoming pop-up experience, blurring the line between narrative and reality. From teaser content to pitch perfect edits, everything was designed to spark curiosity and conversation. The launch drove strong social engagement and helped Homecoming become one of Prime Video’s most-watched original series of 2018, with the campaign outperforming Amazon’s benchmarks for video views, clickthroughs, and time spent across key platforms.
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Role: Social & Creative Director
Client: Amazon Prime Video