For Amazon Prime’s biggest show of 2018, Homecoming, a campaign was developed to tease out the mind-warping story lines of the series. Starting with minimal special shoot assets, the campaign introduced Julia Roberts and her amazing supporting cast with spots that teased fans with mystery and suspense. Employing everything from Snapchat Lenses, Facebook Chat Bots, to 3-D renders of the show’s mysterious totems, Homecoming’s presence took fans down a rabbit hole of innovative and intriguing content.
This visually striking and sublime storytelling approach helped the show become one of Amazon’s highest viewed shows to date, and still continues to take fans on a surreal journey through memory, loss, and time.
Role: Director & Creative Director
Client: Amazon Prime Video