For Hugh Jackman's last portrayal of Logan, a social campaign had to be made that matched the rawness of the film yet still celebrated the end of an era. The campaign leveraged longer form A/V pieces to reach into the psychological and emotional depth of the film. The social story also helped introduce the new face of the franchise, Laura, with content that helped explain her origins, showing her as a worthy heir to the Wolverine franchise.
Role: Creative Director & Strategist
Client: Fox Home Ent.