​To honor Hugh Jackman's final portrayal of Wolverine in Logan, we crafted a social media campaign that mirrored the film's raw intensity and emotional depth. Utilizing extended A/V content, we delved into the psychological complexities of the narrative, offering audiences a profound connection to the story. Additionally, the campaign introduced Laura, highlighting her origins and positioning her as a compelling successor to the Wolverine legacy.

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Role: Creative Director & Strategist
Client: Fox Home Ent.