Outlander has been a huge hit for Starz, but, after three seasons, fans wanted more out of their social experience. They wanted to relive their favorite moments, feeling the thrill and emotional connection that they felt when they watched the series for the first time. Taking this to heart, the social campaign created pieces that moved beyond simple edits and straight forward gifs. Rethinking every type of social creative in order to amplify the narrative of Outlander, and allow fans to have a real connection with the content that they engaged with online. This fan-first approach allowed the us to bring the magic of Outlander to the the feeds of millions of fans world-wide, generating billions of engagements, and creating one of the most successful social campaigns of 2017. 

Role: Director & Creative Director
Client: Starz