Speaking in the voice of legendary musician #CONNER4REAL (yes, in all caps), the Instagram campaign for Universal's mockumentary Popstar, channeles the character's gigantic ego through art cards designed to comment on social media and pop music culture. Social streams included Dope Shit I Buy, Dope Places I Write, Dopest Thoughts, and My Dope Life. The account is pretty much the dopest place on the internet. #CONNER4REAL

Role: Director & Creative Director
Client: Universal