Self/Less is a mind-bending thriller that dictates that immortality comes at a cost and surfaces the moral and personal questions around what one would be willing to pay. Technical and conceptual in nature, a unique visual language was devloped to simplify complex ideas while still paying homage to the beautiful cinematographic quality of the film.
Specifically, the campaign used motion graphics to not only highlight the dual identities of our singular main character, but also to showcase a stunning technological near future where identity transfer is a reality. The result was a brand voice that captured the story and the mysterious feel.
Role: Director & Creative Director
Client: Focus