Everyone needs a little love to get them through their day. For the theatrical release of Illumination's pop-music adventure, Sing, a simple and fun micro-site experience was envisioned that allowed users to get their daily dose of positive affirmations from the the movies break-out star, Gunter. The site features over 75 originally scripted and voice acted lines that told users how wonderful and amazing they truly are. Memes, gifs, and illustrated art cards where shared across social platforms to help spread Gunter's upbeat compliments to fans everywhere.
Role: Director & Creative Director
Client: Universal + Illumination