Fun and ridiculous sums up the social campaign for Sponge Bob Square Pants 2. The campaign focused on the love and affection fans have for SpongeBob and his adorable friends. The social push included perfectly looped gifs, a photo bomb web app., cute social cards, and a custom epk that allowed a mouse scroll to control the play of a custom built animation, all while delivering fun EPK content like coloring books and puzzles. 

Role: Director & Creative Director
Client: Paramount