​To generate excitement for Season 4 of The Expanse, we launched a comprehensive 360 campaign designed to engage both longtime fans and newcomers. Filmmaker Kevin Smith provided an 15 minute energetic recap of the first three seasons, ensuring viewers were well-prepared for the new episodes.

At San Diego Comic-Con, we transported attendees to the universe of The Expanse through an immersive experience that simulated a landing on Ilus, the enigmatic planet featured in Season 4. Actors guided fans through this interactive journey, culminating in surprise appearances by the show's cast, creating unforgettable moments for attendees. ​

Complementing these efforts, we developed a suite of dynamic social media assets, including meticulously crafted 3D renders, engaging edits, and organic content tailored to resonate with the show's dedicated community. This multifaceted approach not only amplified anticipation for the season premiere but also reinforced the show's connection with its audience across multiple platforms.

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Role: Social + Creative Director
Client: Amazon Prime Video