As Tubi deepened its efforts to connect with Gen Z, our research uncovered something bigger than just content preferences. This generation isn’t only tired of traditional media—they’re disillusioned with corporate life and hustle culture. Security and structure have lost their appeal. What resonates now is freedom, absurdity, and the ability to define success on their own terms. That insight opened the door for something more. Tubi invited us to pitch an original show rooted in that mindset. The result was Z Suite, a hilarious and offbeat sketch series built around the way Gen Z sees the world.

To launch the series, we created a fast-cut, intentionally chaotic Super Bowl spot. It was designed to feel more like something you’d stumble on at 2 a.m. than a polished ad break. Its surreal, meme-fluent tone sparked real-time reactions across social, ranging from confusion to curiosity. On a night full of high-budget gloss, Z Suite stood out by leaning into the strange. It helped Tubi connect with a generation that doesn’t just watch culture. They remix it.

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Role: Director of Strategy
Client: Tubi