Make music social. This was the anthem for UE Boom's incredibly fun portable speakers that allowed consumers to take their music anywhere. To bring the party online, a Tumblr gif campaign was created to speak directly to millennials who love irreverence and will share content if it's bold and visually fun. The campaign's backbone was #socialsaurusrex, a partying dinosaur that championed the party monster in all of us. 

Role: Director & Creative Director
Client: UE Boom