As part of the team behind YouTube’s Black Voices Fund campaign in 2021 and 2022, we set out to do more than celebrate Black creators—we built a framework to invest in them. The campaign centered on turning a $100 million global fund into tangible, career-shaping support. That meant identifying standout creators across the U.S., U.K., Africa, and Brazil, and giving them access to direct funding, production resources, editorial support, and strategic guidance to grow their presence on the platform and beyond.

In those first two years, the fund supported over 300 creators and artists, many of whom saw a 30% increase in revenue and long-term channel growth. We also helped launch culturally resonant programming like Bear Witness, Take Action, which drew millions of viewers and became a rallying point for racial equity and creative expression on the platform. The 2021 and 2022 campaigns didn’t just drive visibility—they set a new standard for how platforms can support underrepresented voices with real, lasting impact.

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Role: Director of Social

Client: YouTube